NZTR Board Members

[hesi]

1 minute ago, Special Agent said:

The customer experience is so important so, I expect club officials to work tirelessly to achieve a high standard every time.

Has anyone seen results of the NZTR survey yet?

This is something that goes without saying in the business world, where most companies have substantial budgets for marketing and research.

NZTR, in fact all racing in NZ lags a long way behind.  They tend to do what they think the customer wants

[Muzza]

4 minutes ago, hesi said:

This is something that goes without saying in the business world, where most companies have substantial budgets for marketing and research.

NZTR, in fact all racing in NZ lags a long way behind.  They tend to do what they think the customer wants

Not quite correct Hesi. They do what suits themselves because in their eyes they are significantly superior to the rest of the industry participants and supporters. 

[Freda]

14 minutes ago, Muzza said:

Not quite correct Hesi. They do what suits themselves because in their eyes they are significantly superior to the rest of the industry participants and supporters. 

 

[Chief Stipe]

1 hour ago, Huey said:

Shows how many race meetings you go to @Chief Stipe , all the carnivals are the same. Outside of that not so much.

Surely with the amount of stock you have in work you're seeing that?

Didn't realise when I went to Tauherenikau, Ruakaka, Te Aroha or even Te Rapa that they were "Carnivals"!!!!  

[curious]

2 hours ago, Murray Fish said:

@curious  well there ya go! who would have thought from College to a SL

True @Murray Fish. Not sure how that happened. The only thing red around here is the Crusaders' colours.

[The Centaur]

1 hour ago, hesi said:

This is something that goes without saying in the business world, where most companies have substantial budgets for marketing and research.

NZTR, in fact all racing in NZ lags a long way behind.  They tend to do what they think the customer wants

The problem Hesi is that racing is not like most other businesses. Marketing people are employed to "market" the brand so for example we are seeing metro racetracks plastered with TAB billboards.  They just do their job without seeing the big picture. The TAB is a monopoly in NZ so why the billboards preaching to the converted. It dissaudes legit businesses from supporting racing because of a dislike being associated with bookmakers, They will support the local club but not the gambling side. 

[Chief Stipe]

44 minutes ago, The Centaur said:

The problem Hesi is that racing is not like most other businesses.

That's the problem people in the industry have thought it is different to other businesses.  From a marketing perspective it isn't.  

46 minutes ago, The Centaur said:

Marketing people are employed to "market" the brand so for example we are seeing metro racetracks plastered with TAB billboards. 

So what's wrong with that?  What "branding" of what "product" could the Wellington Racing Club associate directly with?  

49 minutes ago, The Centaur said:

They just do their job without seeing the big picture.

Which is?

49 minutes ago, The Centaur said:

The TAB is a monopoly in NZ so why the billboards preaching to the converted.

I gather you havent bothered to look at what the marketing is aimed at.  It is about increasing the sales of the products that the TAB has on offer regardless of whether or not it is the only business offering those products.  However it is in a business that competes with any number of others for the discretionary entertainment spend.

53 minutes ago, The Centaur said:

It dissaudes legit businesses from supporting racing because of a dislike being associated with bookmakers, They will support the local club but not the gambling side.

No businesses are more interested in getting value for their marketing dollar.  What value do they get from throwing a paltry amount at a race?  They dont care about bookmakers or gambling as long as they are getting a return on their marketing expenditure.  Those local businesses are no more in the business of charity and making donations than any other.

[Huey]

1 hour ago, Chief Stipe said:

That's the problem people in the industry have thought it is different to other businesses.  From a marketing perspective it isn't.  

So what's wrong with that?  What "branding" of what "product" could the Wellington Racing Club associate directly with?  

Which is?

I gather you havent bothered to look at what the marketing is aimed at.  It is about increasing the sales of the products that the TAB has on offer regardless of whether or not it is the only business offering those products.  However it is in a business that competes with any number of others for the discretionary entertainment spend.

No businesses are more interested in getting value for their marketing dollar.  What value do they get from throwing a paltry amount at a race?  They dont care about bookmakers or gambling as long as they are getting a return on their marketing expenditure.  Those local businesses are no more in the business of charity and making donations than any other.

How does a TAB sign do alm that?

I know you're probably still hungover from hanging out with all those 20 somethings taking racing into a new era , but even by your standards you're being delusional. 

[Chief Stipe]

3 hours ago, Huey said:

How does a TAB sign do alm that?

FFS no wonder Racing lost its way if one of history's greatest racing administrators doesn't understand Marketing 101.

Hint: branding, visual queue, recognition.  

3 hours ago, Huey said:

I know you're probably still hungover from hanging out with all those 20 somethings taking racing into a new era , but even by your standards you're being delusional. 

Delusional about what exactly?  You are just pain in the arse negative.  The marketing done by ENTAIN since taking over is a zillion miles ahead of anything we saw from the previous lot 

[hesi]

7 minutes ago, Chief Stipe said:

FFS no wonder Racing lost its way if one of history's greatest racing administrators doesn't understand Marketing 101.

Hint: branding, visual queue, recognition.  

Delusional about what exactly?  You are just pain in the arse negative.  The marketing done by ENTAIN since taking over is a zillion miles ahead of anything we saw from the previous lot 

That would be 100% correct

[Shab]

31 minutes ago, hesi said:

That would be 100% correct

No better just more ads. Hasn’t achieved sod all in the way of results.

[Chief Stipe]

42 minutes ago, Shab said:

No better just more ads. Hasn’t achieved sod all in the way of results.

How do you know?  

As for more ads we had stuff all of nothing under the previous regime.

[hesi]

Credit where credit is due.

Mike Tod who was CEO at the TAB and was the one that got things moving with regard to outsourcing, introduced many new features, many of which have gone, most notably the no deductions policy

[Shab]

10 minutes ago, Chief Stipe said:

How do you know?  

As for more ads we had stuff all of nothing under the previous regime.

Curious puts up the turnovers. It’s all going nowhere. Haven’t got the promised geoblocking millions. If they were getting anywhere fast we’d never hear the end of it. The monopoly will just slowly choke off the interest in racing. You’re no chance with one provider of prices and such high percentage markets. You can’t get to 10k profit before you get an email telling you the game is up. They don’t even put NZs biggest race (trotting cup) on tv anymore. You can’t be as positive as you like but the sun is setting on racing. You’ve got a good site though.

[Shab]

25 minutes ago, hesi said:

Credit where credit is due.

Mike Tod who was CEO at the TAB and was the one that got things moving with regard to outsourcing, introduced many new features, many of which have gone, most notably the no deductions policy

Was top notch. Unfortunately his main job was just to sell the outfit.