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Change of scene for two of racing’s warhorses
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Trotters head Hurrell’s book
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Bill Collins Speed Star: Armchair Guide
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Status quo for The Oaks Stud
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Cup delay a blessing for The Chosen One
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O’Sullivan looking to repeat Derby success
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Daily Mail: ‘Prince’ to be dynamic at Ballarat
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Addington Weekly : May 25
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The Box Seat – May 25
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Australian campaign for Farrenc
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News Briefs : May 25
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Can't really argue with any of that. Pictures showing racing in a fun and positive light was what Boxing Day/NYD at Ellerslie were all about, when they would get a huge crowd on the infield. Anyone watching it, would be saying, this is the place to be, and for many that read this site it was -
Opening up Fridays and Saturdays restrictions from winning a max of $2k to $5k per bet helps. Still disappointed they simply don’t go 7 days a week with this limit - do they take a bath on these days? -
BGP came out of nowhere and have been a positive for racing. News stories on mainstream media showing racing in a fun and positive light. All of the marketing dollars available to The TAB couldn’t drum up what BGP achieved. Did the TAB allow them to place outrageous bets - yes. Did Ellerslie and other Clubs open their arms willingly to get their participation - yes Bottom line for mine is that sceptics bark loud however BGP attracted new participants to racing whether that be punting,owning or simply participating in something they’d never done previously. Who else is actively encouraging this type of involvement successfully ?
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Could well have been date seems about right. I'm familiar with Nielsens from a former life. They were God to anyone in the business of marketing a brand. Did that research also say, that the only thing that was perceived as positive about racing, was a day out at the races. And look what Weaver did to Ellerslie.
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In general, you raise a good point. Racing virtually never does market research to find out what the public thinks of it, so any changes made are just fire away and hope. Marketing 101 says, find out what the customer thinks about your product, adapt the product if need be and promote and market accordingly. I doubt this has ever been done in racing in NZ. The same principles and modus operandi would apply to animal welfare
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