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By Chief Stipe · Posted
How three brothers are attracting thousands of under 35s to racing Cold Brew in action for the Hay Brothers and Alpha Blokes. Picture: Getty Imageshttps://bitofayarn.com By Jett Hatton 02:38pm • 03 December 2025 0https://bitofayarn.com Capturing the younger generation is something the racing world in Australia has struggled with for years, but a group of brothers are revolutionising the game. Cameron, Tom and Michael Hay are all 30 or younger and have teamed up with two of the biggest podcasts in the country – Alpha Blokes Podcast and Hello Sport – to bring horse ownership to their communities. On Spotify charts, Alpha Blokes are the fourth best comedy podcast in the country while Hello Sport are at third in sport. The brothers' business, MustR Racing, originally started out as a traditional syndication but the trio quickly discovered the reach and demand of the respective communities was perfect for micro shares. "We got in touch with Alpha Blokes about buying a horse called Yabby Pump and we'd only done that with conventional syndication," Cameron Hay said.https://bitofayarn.com "About 11,000 people tried to buy in but only 50 could get a share. "We then bought Cold Brew and switched to micro shares and there was so much demand, it broke our computer system for three hours. "About 30,000 people were trying to get in on the horse and it blew our minds.https://bitofayarn.com "It just shows the reach these podcasting communities have and it brings so much of the younger generation into racing that previously wouldn't have any chance of affording it. "It works with these podcasting communities because they're looking to engage their audience and they're looking for something to create content with throughout a few years, so it's been a big hit. "The big thing was trying to bridge the gap between people that love a punt on the weekend but can't afford to buy a horse." The connection with Hello Sport was a flow-on effect from the success with Alpha Blokes and the two made the trip across the ditch to the Ready To Run Sale in New Zealand.https://bitofayarn.com In partnership with Richard and Will Freedman, they secured a Derryn x Mifflin gelding and micro shares in the galloper are set to be up for sale shortly. Hay said the selection of the Freedman stable was a calculated one, with Will Freedman the perfect match for the younger racing audience. Cold Brew. Picture: Bradley Photoshttps://bitofayarn.com "He just gets it," Hay said. "He's young himself, he's very charismatic and he loves to have a good time, so it's just a perfect fit. "You've got your trainer there who is honest and trains your horse through the week but then on the other end, he's someone you can have a beer and a party trackside with. "I'm not sure many other trainers would be able to appeal to that audience like Will does. "Hello Sport reached out to us after seeing what we did with the Alpha Blokes and we recently went over the New Zealand at the Ready To Run sale and bought one." The Hay brothers also run race day events with hundreds of owners and are set to host one this Sunday at Rosehill with Yabby Pump set to go around. Hay admitted there's been a few hiccups in preparation for the latest event after the meeting got shifted to Sunday and their stable getting downgraded from two to one.https://bitofayarn.com "Yabby Pump is racing on Sunday and we were supposed to have Cold Brew there as well, but unfortunately, he pulled up a bit sore on Tuesday morning. "Getting moved to Sunday is tricky with most of the owners flying down from Queensland, but we still expect it to be a cracking day out." Read all news by Jett Hatton -
By Wandering Eyes · Posted
Jokestar, much improved this year as a 4-year-old, battles Tosen Wish and seven others in the CA$150,000 Valedictory Stakes (G3) Dec. 6. Dresden Row will not contest this lengthy 1 1/2-mile race.View the full article -
By Wandering Eyes · Posted
At a time when 2-year-olds are focusing on the preps for the Kentucky Derby (G1) and Kentucky Oaks (G1), the 5-year-old Bishops Bay is facing a prep of his own. View the full article -
By Murray Fish · Posted
🤪 in the interest of transparency ! I will tell you! yes! And for the Record! re the Free Speech Union (how the fuck do those koonts name themselves a U...) is a reflection of a new nasty new form of rightwing politics that has entered NZ. A group that is attractive to simple minds! Trace their roots! -
By Murray Fish · Posted
please expand on 'the crap' bit? feel free to speak on it!
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