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Bell Gully Opinion
The Sale and Supply of Alcohol Act 2012 now means that there are additional restrictions that must be taken into account when advertising a competition where the prize involves alcohol, regardless of the entry requirements. If a business runs a competition where alcohol forms part of the prize, the promotion may not be advertised anywhere people could see or hear it outside of licensed premises. This will include promotions where people subscribe to a newsletter to go into the draw to win a prize, where the competition is a game of skill, and any ‘lucky dip’ competitions.
As well as restricting the ability to advertise competitions that include alcohol as a prize, the Sale and Supply of Alcohol Act 2012 prohibits the advertising of promotions where the purchase of alcohol is required in order to enter, or where a certain amount of alcohol is required to be eligible for a reward.
‘Seen or heard’ from outside licensed premises will include advertising that is conducted via email, print, broadcast, or social media, including Facebook.