Chief Stipe Posted 7 hours ago Posted 7 hours ago Young flock to Cup Week https://bitofayarn.com Darcy Cosgriff Nov 12, 2025 There was a distinctly young feel about the 286,746 strong crowd across the four Spring Carnival days, and the demographic stats have backed that up.https://bitofayarn.com Of all general admission tickets purchased, 53 percent were bought by people under the age of 35, up 14% from 2025. Victoria Racing Club CEO Kylie Rogers said it was a “particularly exciting” year in that regard. “The success of the 2025 Melbourne Cup Carnival has emphatically demonstrated that racing is back and thriving. With our largest crowd since 2018, record-breaking wagering turnover on Lexus Melbourne Cup Day, and significant uplift in broadcast figures, the momentum and energy throughout the week was infectious," she said. “What's particularly exciting is the significant growth in younger audiences. This Carnival has demonstrated that racing continues to captivate a diverse range of audiences.https://bitofayarn.com Rogers said the Melbourne Cup Carnival continued to be Australia's most-celebrated sporting and entertainment event, and the momentum gave the VRC tremendous confidence for the future. Daily attendance figures reflected the Carnival's broad appeal, with Howden Victoria Derby Day attracting 86,343 guests, Lexus Melbourne Cup Day attracting 84,373, Crown Oaks Day welcoming 51,239, and TAB Champions Stakes Day closing the week with 65,012 racegoers. KEY STATISTICS The 2025 Melbourne Cup Carnival welcomed its largest crowd since 2018 with 286,746 attending Flemingtonhttps://bitofayarn.com Of all general admission tickets for the Melbourne Cup Carnival, 53 percent were purchased by people under the age of 35 – up 17% year-on-year. Lexus Melbourne Cup broadcast National Total TV reach increased 9% year-on-year, with total audience over 2 million for the first time since 2018. Record wagering turnover across both the Lexus Melbourne Cup meeting and the Lexus Melbourne Cup race. Over 36 million video views across VRC’s digital channels, up 63% year-on-year. The economic impact of the Melbourne Cup Carnival was on full display on Lexus Melbourne Cup Day, with 66% of ticket sales coming from interstate or international visitors. The Carnival’s philanthropic and community impact was again significant, contributing over $1 million to charity and equine wellbeing partners. Quote
Special Agent Posted 5 hours ago Posted 5 hours ago Over 36 million video views across VRC’s digital channels, up 63% year-on-year. Isn't that a stat! In contrast, did I see where TVNZ didn't show the NZ Trotting Cup? Awareness must come from many avenues. No Trackside Radio is a huge loss, in my eyes. Quote
Chief Stipe Posted 4 hours ago Author Posted 4 hours ago 26 minutes ago, Special Agent said: In contrast, did I see where TVNZ didn't show the NZ Trotting Cup? Awareness must come from many avenues. They haven't shown it in full for a long time. To be fair they havent shown the Melbourne Cup live for decades! TVNZ is an anachronism from the past. Gone gone gone. 1 Quote
Shab Posted 2 hours ago Posted 2 hours ago 2 hours ago, Chief Stipe said: They haven't shown it in full for a long time. To be fair they havent shown the Melbourne Cup live for decades! TVNZ is an anachronism from the past. Gone gone gone. What a load of old cobblers. https://www.vrc.com.au/racing/broadcast-guide/ 1 Quote
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