I agree with your post. I've said that for years. The horse is the only thing that differentiates us from any other sport or form of entertainment. Even wagering/punting is no longer exclusive to horse racing. Why we continue to think that we can compete or should compete with the hospitality industry amazes me.
I remember years and years of enjoyable on course experiences where there was only two or three beers on tap and one type of gin, whiskey and rum. Plus the standard drinks for the kids. Food - nothing fancy. Something to grab and eat on the run as you went from parade ring to the grandstand or your favourite possie to watch the races. Percy "Pie" Hurren only ever had two types of pies available at the Hoki races - mince or steak and sausage rolls. No myriad of differentiated pie flavourings. The Stapleton Sisters ran the sit down public lunch room where everyone got the same fare - a plate of one cream cupcake, one lamington, and a club sandwich. Coffee or tea from a big urn.
I digress..... The focus for the entire industry should go back to what differentiates it from every other option available today. The horse! Start with the tracks, then the handicapping, then the rider skills...keep more horses in the game which means more people involved. Stakes will come as will attendance. Remember the days when everyone either had a share in a horse or knew someone who did? Accessibility was the key.
Remember when you could take your kids down to the stables and show them a horse and ask the trainer politely if they would let them pat one? Sure OSH and drug contamination rules have stymied that but why can't you have a couple of tame ponies or proper horses that people can go and actually see and touch? Smell the damn things and their dung.
Stop focusing on "The Party" where you can't compete week in week out - focus on the damn horse!!!!