Start by stop treating owners as an inconvenience on Raceday, make it the best experience they have ever had oncourse.
Put our money where we get the best bang for our buck, grass track meeting's in Canterbury. Cut expenses don't make me race outside of our own locality. Spread the love first win bonuses, pretty simple worked before.
2yr old entain bonus
3yr old 10,000 minimum to winner
4yr old 15, 000
5yr old and older 20,000
The cost to get your first win is way greater than any of these figures but will have owners and trainers chasing them. As John Dunn told me the top looks after itself.