Sport and Racing and radio go well together, the key here is to cater for everyone so the station can be a success, it appears a lot more races are going to be broadcast but getting the balance is the key.
Having the app as a add on allows the radio to be number 1, and other events streamed, it's not difficult. I've always maintained there are 55 days where racing should get priority, 52 Saturdays, Melbourne Cup and Trotting Cup and Boxing Day, broadcasting a lot of the rubbish is a turn off.
Outside that who knows but Domestic Cricket has its place, so does League and Football too.