Yes there are numerous options. Having two TV channels obviously means one channel has to be muted inside the TAB. Therefore the muted channel should have had text captions or graphics describing what's going on.
When it comes to entertainment a racing organisation should be responsible getting entertainment into bars with emphasis on silent TV complemented by livestreaming and internet data. Getting the package right would allow shopping malls, bars, restaurants, various travel lounges to expose racing to the masses. The racing organisation responsible for the advertising shown.
Combining Lotto and TAB retailing worth considering.