Ludwig Posted August 2, 2022 Share Posted August 2, 2022 The debacle over the jumping features at Riccarton raises the question of what happens next? Will future Grand Nationals be allocated elsewhere, if so, where? Or will the whole Grand National idea just be quietly buried? How long before the Guineas are moved? One thing of which I am certain. The thief who is pinching punnets of flower plants from my garden, will be launched over Jumbo as a final tribute !!!! 2 Quote Link to comment Share on other sites More sharing options...
Freda Posted August 2, 2022 Share Posted August 2, 2022 Wait and see, L. Quote Link to comment Share on other sites More sharing options...
Turny Posted August 2, 2022 Share Posted August 2, 2022 If the National Week heads north, and only a matter of time ... Likely within a few years .... then other iconic events will go too. CJC will become level 2 tier racing, where they realistically belong, on a par with Tauranga and New Plymouth but slightly below Awapuni and Trentham. Self inflicted Quote Link to comment Share on other sites More sharing options...
Freda Posted August 2, 2022 Share Posted August 2, 2022 15 minutes ago, Turny said: If the National Week heads north, and only a matter of time ... Likely within a few years .... then other iconic events will go too. CJC will become level 2 tier racing, where they realistically belong, on a par with Tauranga and New Plymouth but slightly below Awapuni and Trentham. Self inflicted Pretty much, yes. However, Cup Week, in ChCh, has so much going for it apart from gallops, it really works, and that is one potent reason for leaving those races in place. Quote Link to comment Share on other sites More sharing options...
Turny Posted August 2, 2022 Share Posted August 2, 2022 5 minutes ago, Freda said: Pretty much, yes. However, Cup Week, in ChCh, has so much going for it apart from gallops, it really works, and that is one potent reason for leaving those races in place. Well tell CCC that .... now called Bloom Festival .... fitting in a way as we wither on the vine 1 Quote Link to comment Share on other sites More sharing options...
the galah Posted August 6, 2022 Share Posted August 6, 2022 On 3/08/2022 at 6:12 AM, Turny said: Well tell CCC that .... now called Bloom Festival .... fitting in a way as we wither on the vine Yes i remember reading about that decision a couple of years ago. I just re read the article and it stated the decision was to help people enjoy the regular events and shift away from the booze and gambling focus. It seems it had the support of the two racing clubs. Riccarton racecourse commercial manager said"cup and show week had not really resonated and wasn't well recognised". Addington business and marketing manager said "they were extremely excited" about Bloom being the new branding. So can't just blame the council,seems those commenting on it for the racing clubs thought it a good idea. It was one of those articles where you think is it april the 1st,but it was real. Quote Link to comment Share on other sites More sharing options...
Freda Posted August 6, 2022 Share Posted August 6, 2022 1 hour ago, the galah said: Yes i remember reading about that decision a couple of years ago. I just re read the article and it stated the decision was to help people enjoy the regular events and shift away from the booze and gambling focus. It seems it had the support of the two racing clubs. Riccarton racecourse commercial manager said"cup and show week had not really resonated and wasn't well recognised". Addington business and marketing manager said "they were extremely excited" about Bloom being the new branding. So can't just blame the council,seems those commenting on it for the racing clubs thought it a good idea. It was one of those articles where you think is it april the 1st,but it was real. I'm astounded. Quote Link to comment Share on other sites More sharing options...
nomates Posted August 6, 2022 Share Posted August 6, 2022 1 hour ago, the galah said: Yes i remember reading about that decision a couple of years ago. I just re read the article and it stated the decision was to help people enjoy the regular events and shift away from the booze and gambling focus. It seems it had the support of the two racing clubs. Riccarton racecourse commercial manager said"cup and show week had not really resonated and wasn't well recognised". Addington business and marketing manager said "they were extremely excited" about Bloom being the new branding. So can't just blame the council,seems those commenting on it for the racing clubs thought it a good idea. It was one of those articles where you think is it april the 1st,but it was real. The fact that both clubs endorsed this is exactly why racing is in the dither that it is , diabolical that they didn't fight to keep it " Cup Week ". But then nothing about racing administration should surprise any of us now . 4 Quote Link to comment Share on other sites More sharing options...
curious Posted August 6, 2022 Share Posted August 6, 2022 2 hours ago, the galah said: Yes i remember reading about that decision a couple of years ago. I just re read the article and it stated the decision was to help people enjoy the regular events and shift away from the booze and gambling focus. It seems it had the support of the two racing clubs. Riccarton racecourse commercial manager said"cup and show week had not really resonated and wasn't well recognised". Addington business and marketing manager said "they were extremely excited" about Bloom being the new branding. So can't just blame the council,seems those commenting on it for the racing clubs thought it a good idea. It was one of those articles where you think is it april the 1st,but it was real. Can u post the article. It sounds incredible! Quote Link to comment Share on other sites More sharing options...
Joe Bloggs Posted August 6, 2022 Share Posted August 6, 2022 1 hour ago, nomates said: The fact that both clubs endorsed this is exactly why racing is in the dither that it is , diabolical that they didn't fight to keep it " Cup Week ". But then nothing about racing administration should surprise any of us now . And the vertically challenged restauranteur on the canine Chanel is singing Mills praises? Was Mills in the know? maybe not, he doesn't know much at all, sadly. 2 Quote Link to comment Share on other sites More sharing options...
the galah Posted August 6, 2022 Share Posted August 6, 2022 39 minutes ago, curious said: Can u post the article. It sounds incredible! i don't know how to post articles. It was "spring bloom campaign replaces NZ cup and show week branding". Its a rather long article about the marketing side of what i suppose you and i always had thought was always called cup week,but when you read the article it turns out it hadn't always been branded that. Apparently in the 1990's it was called Showtime Canterbury,then after 2005 was rebranded to Cup and show week".Then in 2019 came the change to the current name. Another quote from the article was... Karena finnie,head of major and business events for christchurchnz,said they wanted a brand that represented all that happens during spring,rather than a select few . Bloom was launched by the city council owned tourism and economic development agency christchurch. Maybe the racing clubs had little say in the decision,but the reported comments expressed their support. It had a couple of photo's in the article,one of lazarus winning the cup,and the other of apparently a drunken punter lying across a footpath. The article is what the woke media does best,highlighting the successful agendas of the likes of those who made that decision,and pointing out that those commenting for the racing club were happy to look weak and compliant. Quote Link to comment Share on other sites More sharing options...
curious Posted August 6, 2022 Share Posted August 6, 2022 https://www.stuff.co.nz/national/115885921/spring-bloom-campaign-replaces-nz-cup-and-show-branding Quote Link to comment Share on other sites More sharing options...
curious Posted August 6, 2022 Share Posted August 6, 2022 Unbelievable. Chris Rowe, commercial manager at Riccarton Racecourse, said market research revealed the Cup and Show Week branding had "not really resonated" and wasn't well recognised. "Cup week has been an iconic week in New Zealand for many, many years. Maybe that's why it was so difficult to get the (Cup and Show) brand across." 1 Quote Link to comment Share on other sites More sharing options...
Freda Posted August 6, 2022 Share Posted August 6, 2022 14 hours ago, curious said: Unbelievable. Chris Rowe, commercial manager at Riccarton Racecourse, said market research revealed the Cup and Show Week branding had "not really resonated" and wasn't well recognised. "Cup week has been an iconic week in New Zealand for many, many years. Maybe that's why it was so difficult to get the (Cup and Show) brand across." Didn't he just contradict himself? ' iconic week' ....' difficult to get the brand across ' ..? 6 Quote Link to comment Share on other sites More sharing options...
Kihikihi Kid Posted August 6, 2022 Share Posted August 6, 2022 1 minute ago, Freda said: Didn't he just contradict himself? ' iconic week' ....' difficult to get the brand across ' ..? This clown should be fired !!! It's the biggest week in Racing in NZ , Bar None !! Get rid of this idiot immediately 4 1 Quote Link to comment Share on other sites More sharing options...
Chief Stipe Posted August 7, 2022 Share Posted August 7, 2022 Spring Bloom campaign replaces NZ Cup and Show branding Liz McDonald05:00, Sep 19 2019 Part of the Bloom promotional campaign for Christchurch's spring events. In a move called bold and a shift away from a booze and gambling focus, the New Zealand Cup and Show Week concept will make way for a new spring marketing campaign called Bloom. The rebrand will promote a range of events around the national trotting and galloping championships and the New Zealand Agricultural Show, previously promoted together as a celebratory anniversary week. Bloom has been launched by the city council-owned tourism and economic development agency, ChristchurchNZ. JOSEPH JOHNSON/STUFF Crowds watch Lazarus win the New Zealand Trotting Cup at Addington Raceway in 2016. Karena Finnie, head of major and business events for ChristchurchNZ, said they "wanted a brand that represented all that happens here during spring, rather than a select few". She said Cantabrians could expect "the same quality events and activities as previous years, as well as a raft of new ones to explore". SUPPLIED Bloom campaign material created by ChristchurchNZ. Bloom is an umbrella campaign aimed at attracting visitors from across the country. As well as the Addington and Riccarton races and the show, it will promote major sporting fixtures, concert and street art events, and the Antarctic season opening. Finnie said they were working with the show and racing organisers to "build their hugely popular Christchurch events" and "help introduce them to a broader audience".The anniversary week concept was launched by the city council as Showtime Canterbury in the 1990s. It was then rebranded as New Zealand Cup and Show Week in 2005. It regularly attracts between 150,000 and 200,000 locals and visitors and triggers up to $30 million in spending. Ratepayers spend about $350,000 annually on Cup and Show Week, covering advertising plus grants to both racing venues and the Canterbury A&P Show Association.Canterbury University associate marketing professor Ekant Veer said he liked the Bloom concept. "There may be some traditionalists that feel this is a departure from what they know and love about Christchurch. There will be some that will say 'It's always been Cup & Show Week! Why change?'." Veer believed it was "good to celebrate other aspects of spring in our city and, perhaps, diverge from the associations of alcohol consumption and gambling that tend to follow Cup Day". JOSEPH JOHNSON/STUFF Town and country meet at the New Zealand Agricultural Show last year. "It focuses on something that is truly beautiful about our city, and helps us to enjoy the regular events without a heavy focus on the races associated with Cup and Show Week." Chris Rowe, commercial manager at Riccarton Racecourse, said market research revealed the Cup and Show Week branding had "not really resonated" and wasn't well recognised. "Cup week has been an iconic week in New Zealand for many, many years. Maybe that's why it was so difficult to get the (Cup and Show) brand across." The Bloom campaign will use street flags and posters, and advertising on buses and social media. Rowe said the change did not alter the current funding arrangement, and would give Riccarton more marketing autonomy rather than having to buy into a package. He did not feel their message would be diluted or lost inside the wider campaign. Addington Raceway's business and marketing manager, Keryn McElroy, said they were "extremely excited" about Bloom and believed it would complement the existing brands. IAIN MCGREGOR/STUFF Racegoers at Addington on a previous cup day. Geoff Bone, the Canterbury A&P Association's event director, said Bloom would further Christchurch as a city of experience. He said they were "encouraged by the bold decisions ChristchurchNZ has made". The Bloom campaign was created mainly in-house by ChristchurchNZ, with external companies paid $18,000 for a photo shoot and promotional video. Bloom is an umbrella marketing campaign launched by ChristchurchNZ. ChristchurchNZ will spend $52,000 promoting it on social media, buses, posters, and digital channels. Another $40,000 was spent on long-term resources such as banners and street flags. Finnie said the creation, launch and promotion was funded from their existing events marketing fund, which they were optimising to include more events. JOSEPH JOHNSON/STUFF Last year's Best Dressed winners at New Zealand Trotting Cup day. Quote Link to comment Share on other sites More sharing options...
Chief Stipe Posted August 7, 2022 Share Posted August 7, 2022 Does anyone know how much NZTR and CJC spent marketing the Winter Cup /National Jumps meeting? Would be interesting to see the return on investment. I guess the Bloom Festival is better than the Doom Festival. I wonder what new marketing slant Melbourne will be on the Melbourne Cup Spring Carnival? Quote Link to comment Share on other sites More sharing options...
curious Posted August 7, 2022 Share Posted August 7, 2022 I need to learn how to embed whole articles like that chief. How do I do that? Quote Link to comment Share on other sites More sharing options...
Ludwig Posted August 7, 2022 Author Share Posted August 7, 2022 1 hour ago, Chief Stipe said: Does anyone know how much NZTR and CJC spent marketing the Winter Cup /National Jumps meeting? Would be interesting to see the return on investment. I guess the Bloom Festival is better than the Doom Festival. I wonder what new marketing slant Melbourne will be on the Melbourne Cup Spring Carnival? I am curious to know how many people forked out for the $25 entry fee at Riccarton? Quote Link to comment Share on other sites More sharing options...
Joe Bloggs Posted August 7, 2022 Share Posted August 7, 2022 47 minutes ago, Ludwig said: I am curious to know how many people forked out for the $25 entry fee at Riccarton? The Marx bros, Keystone Cops, Blind Freddie, God's Dog, Ned Kelly and Robin Hood apparently. There were a few more but they wish to remain anonymous for obvious reasons, and a few got in under the fence.........ye haaaa 1 Quote Link to comment Share on other sites More sharing options...
billy connolly Posted August 7, 2022 Share Posted August 7, 2022 1 hour ago, Ludwig said: I am curious to know how many people forked out for the $25 entry fee at Riccarton? Another example of how far from reality Mills actually is, incredible that he still has the backing of the CJC Board. Quote Link to comment Share on other sites More sharing options...
curious Posted August 7, 2022 Share Posted August 7, 2022 I'm personally feeling very sad that I will be there on Saturday for the first time in many years and not able to climb to the roof of the Grand National stand with the binocs to watch the great race. 2 Quote Link to comment Share on other sites More sharing options...
Freda Posted August 7, 2022 Share Posted August 7, 2022 Yeah. Fantastic view, great memories. 3 Quote Link to comment Share on other sites More sharing options...
Doomed Posted August 7, 2022 Share Posted August 7, 2022 I'm in ChCh wednesday but $25 is a lot to pay to get in and then have no public facilities. It is cheaper to go to Caulfield or Flemington and be in a nice bar all day. Quote Link to comment Share on other sites More sharing options...
Tesio Posted August 7, 2022 Share Posted August 7, 2022 $25 to watch synthetic racing and one jumps race……. How can CJC justify that……they have obviously lost the plot. 1 Quote Link to comment Share on other sites More sharing options...
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