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15 commentsToday we have seen the only remaining truly independent racing industry publication "hang the bridle on the wall." The Informant has ceased to publish.
Why?
In my opinion the blame lies firmly at the feet of the NZRB. Over the next few days BOAY will be asking some very pertinent questions to those in charge.
For example:
How much is the NZRB funded Best Bets costing the industry? Does it make a profit? What is its circulation? 800? Or more? Does the Best Bets pay for its form feeds? Was The Informant given the same deal?
How much does the industry fund the NZ Racing Desk for its banal follow the corporate line journalism?
Why were the "manager's at the door" when Dennis Ryan was talking to Peter Early?
Where are the NZ TAB turnover figures?
The Informant may be gone for the moment but the industry must continue to ask the hard questions.
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By Chief Stipe · Posted
On what basis? Of course RACE is to blame for your home track Trentham's demise....NOT! -
By Chief Stipe · Posted
Buzzzzz - Wrong. 7 (SEVEN) race meetings have been held at Awapuni this year. -
NZTR have actually built a brand, quite a nice one too, called Love Racing. But it is intra industry, so largely a waste of time as a promotion of the industry -
By Chief Stipe · Posted
So @curious , @Huey and @Freda - what your ideas to turn things around? Bearing in mind that if it wasn't for the Government/Taxpayer bailout and ENTAIN stepping up none of you would be racing horses still. The TAB was insolvent. None of you have put up ideas of where the Capital will come from to fix all the broken infrastructure but then I guess you don't intend to as you have all mentally bailed from the industry! -
By Chief Stipe · Posted
Well as I said earlier @Huey thank you again for your vote of confidence but as I also said there are too many cynical types like yourself ensconsed on these committees. -
Someone somewhere may do it though, that's why the industry needs a clever chap like you on a racing club committee! -
By Chief Stipe · Posted
I am and have been a part of it. Needs tweaking but a damn good start. Shame your Grand Tour days are well behind you and lets face it spending a marketing dollar targeted at you and your peer group would be a negative investment. -
By Chief Stipe · Posted
I don't believe it is entirely the wrong strategy. Just needs tweaking as you infer. It is reaching new young customers but probably not as effectively as it could. No point marketing to the captured especially the older one's. I ventured into The Grand Tour area about a year ago and found the whole setup very well done. A group of us actually stayed and watched the rest of the races from our bar stools overlooking the pre-parade ring. The young people there were certainly more entertaining than old miserable moaners in the members stand! Also a friend who was in Christchurch for Cup week passed on some feedback from a bar manager at one of the many new bars on the Riverside section next to the Avon. The bar manager's view was that he was surprised at the number of young people who were increasingly talking about racing before and after cup week. He himself was a newcomer and uses BETCHA. So maybe there are some green shoots. But as you say at least we are seeing some marketing expenditure but maybe not quite targeted right yet. -
By Wandering Eyes · Posted
In an ominous warning to his rivals, Zac Purton has declared Ka Ying Rising has improved from his overseas heroics in the Group One The Everest (1,200m) ahead of Sunday’s Group Two BOCHK Private Banking Jockey Club Sprint (1,200m) at Sha Tin. Bidding for a remarkable 15th consecutive win, the world’s best sprinter has thrived since returning from Australia where he cruised to victory in the A$20 million (HK$101 million) The Everest at Randwick last month. Purton noted Ka Ying Rising has never...View the full article
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