This has been the No1 problem why Racing has declined over the last 30 years, no unified, warm fuzzy industry marketing and promotion to the new generations coming through.
Left up to each club, some like Ellerslie have abundant resources, others have very little.
NZRB/TAB markets gambling and therefore indirectly racing, but it is dangerous ground, pushing gambling.
Racing should be marketing Racing, a day at the races, horse ownership etc etc. All positive stuff that is not directly promoting gambling.
I notice the Messara report did not even touch on marketing Racing