As was noted at the time his earlier appointment to the newly created COO was nothing to do with his experience, ability or acumen but because of who his mates were eg Dean McKenzie. This was clearly a precursor to his appointment to the CEO role - claiming that he had previous experience in horse administration. Sometimes these "out of left field" appointments can have positive effects - giving fresh eyes, new ideas etc etc. This was obviously not the reason he was brought in - it was to maintain the status quo. Not surprising really - given that a large amount of his experience was as a sports agent which has no relevance to the position.